Our logo refers to the Toucan, a bird with a long beak and colorful plumage that lives in our forests. The toucan is a reminder that you must speak loud and clear, when it comes to Colombian coffee, in other words, it is necessary to bring to light the ideas that benefit you and all those involved. The meaning of the toucan is to make it clear that our contributions have value and our inner wisdom from Colombia is shared with the world of coffee.

Our logo incites us to action, to seek justice and multiple benefits in this industry.