BALANCE AND FAIRNESS
In our corporate governance, we have been quite ambitious in defining our mission as the need to bring balance and justice to the world of Colombian coffee, through transparent and humane processes, with the producer as our main focus. This mission keeps us focused on the farmers who wake up every day to maternal care for each coffee bush that will fill the containers destined for our customers, but it also opens our vision to those who have left coffee cultivation to seek more profitable alternatives for their land, thus exposing the imminent danger of losing the country's coffee wealth.
PARTNERSHIPS WITH EXPERTS
Therefore, without wanting to sound romantic, we have formed alliances with producers who not only have heroic stories but also such a deep and broad knowledge of COLOMBIAN COFFEE that under no circumstances can be forgotten. Instead, we want to take advantage of this knowledge to generate a ripple effect throughout Colombia and concentrate on the production of specialty coffees, with artisanal labor that preserves the attributes of each harvested bean. This way, Colombia will continue to be a sought-after country for the quality and quantity of its coffee.
